Tips, guides and stories that help you discover — and grow — local business.
Opening a second location feels like a straightforward expansion of what’s already working. Online, it introduces a genuinely different set of challenges, since search engines and…
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A single incorrect digit in a zip code doesn’t sound like it should matter much, but it can meaningfully change which searches your business shows up…
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A lot of local SEO advice quietly assumes a business has a fixed storefront: a single address, a defined location, a spot on a map. Mobile…
Read ArticleLocation data sounds like a technical detail best left to whoever manages your website, but it plays a bigger role than most business owners assume, both…
Read ArticlePlenty of service businesses describe their coverage area in broad, comfortable terms, “the tri-county area,” “greater Springfield,” phrases that sound reasonable but don’t actually help a…
Read ArticleA business owner once told me his listing said “serving the greater metro area,” and he assumed that was specific enough to show up whenever someone…
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